Market Positioning

Market Positioning is a strategic framework within real estate asset management that distinguishes a property or portfolio by emphasizing unique value attributes relative to competing investment opportunities in a specific market context.

186

Publications

15.7K

Citations

367

Authors

247

Institutions

Publications per year

2017–2026

Parents

Real Estate Asset Management

Children

Consumer Perception AnalysisDigital PositioningGeographic PositioningLuxury PositioningMarket Fit AnalysisMarket Niche IdentificationOccupancy PositioningPortfolio PositioningPositioning Statement DevelopmentSustainability Positioning

Publications

186

Market-Driven Versus Driving Markets

Barbara Jaworski, A. K. Kohli, Arunaditya Sahay · Journal of the Academy of Marketing Science · 2000 · 890 citations

Business, Economics, Competitive Advantage +5

Market orientation, customer value, and superior performance

Stanley F. Slater, John C. Narver · Business Horizons · 1994 · 834 citations

Business, Marketing, Marketing Management +16

Measuring Market Orientation: Generalization and Synthesis

Rohit Deshpandé, John U. Farley · Journal of Market-Focused Management · 1998 · 722 citations · Full text

Business, Marketing, Marketing Management +6

Market orientation: Review, refinement, and roadmap

Bernard J. Jaworski, Ajay K. Kohli · Journal of Market-Focused Management · 1996 · 661 citations

Business, Marketing, Marketing Management +12

From market driven to market driving

Nirmalya Kumar, Lisa K. Scheer, Philip Kotler · European Management Journal · 2000 · 521 citations

Business, Marketing, Competitive Advantage +5

1–5 of 186

Authors

367

CB
Charles Blankson
University of North Texas, United States
4 publications · 332 citations
4
h-index
LY
Leo Y.M. Sin
Chinese University of Hong Kong, Hong Kong SAR China
3 publications · 137 citations
3
h-index
SK
Stavros Kalafatis
Kingston University, United Kingdom
3 publications · 290 citations
3
h-index
AC
Alan C. B. Tse
Chinese University of Hong Kong, Hong Kong SAR China
3 publications · 137 citations
3
h-index
GE
Gordon E. Greenley
Aston University, United Kingdom
2 publications · 292 citations
2
h-index

1–5 of 367

Institutions

247

1–8 of 247

Venues

Journal of Business Research
JBR · 9 publications · 1.2K citations
9
h-index
European Journal of Marketing
EJM · 9 publications · 1.2K citations
9
h-index
Industrial Marketing Management
9 publications · 1.2K citations
9
h-index
Journal of Product Innovation Management
6 publications · 297 citations
6
h-index
International Journal of Hospitality Management
5 publications · 237 citations
5
h-index

1–5