Concepedia

Ajay K. Kohli

AK

Statistics

Publications

59

Citations

34.4K

H-Index

42

Active since

1984

Affiliations

Georgia Institute of Technology(Current)

The University of Texas at Austin

University of Southern California

College of Business Administration

Emory University

Ajay K. Kohli is an author at Georgia Institute of Technology specializing in marketing, business, and management.

Publications per year

1984–2023

59

Publications

59

Market Orientation: The Construct, Research Propositions, and Managerial Implications

Ajay K. Kohli, Bernard J. Jaworski · Journal of Marketing · 1990 · 7.4K citations

, , +5

Market Orientation: Antecedents and Consequences

Bernard J. Jaworski, Ajay K. Kohli · Journal of Marketing · 1993 · 7.1K citations

, , +14

Market Orientation: Antecedents and Consequences

Bernard J. Jaworski, Ajay K. Kohli · Journal of Marketing · 1993 · 4.2K citations

, , +14

Market Orientation: The Construct, Research Propositions, and Managerial Implications

Ajay K. Kohli, Bernard J. Jaworski · Journal of Marketing · 1990 · 4K citations

, , +5

Markor: A Measure of Market Orientation

Ajay K. Kohli, Bernard J. Jaworski, Ajith Kumar · Journal of Marketing Research · 1993 · 2.1K citations

, , +7

1–5 of 59