Statistics
Publications
45
Citations
37.4K
H-Index
37
Active since
1986
Bernard J. Jaworski is an author at University of Arizona specializing in marketing, marketing management, and marketing strategy.
Publications per year
1986–2023
45
45
Markor: A Measure of Market Orientation
Ajay K. Kohli, Bernard J. Jaworski, Ajith Kumar · Journal of Marketing Research · 1993 · 2.1K citations
1–5 of 45