Concepedia

Ajith Kumar

AK

31

Publications

6.1K

Citations

23

H-Index

1985

Active since

Affiliations

Arizona State University(Current)

University at Albany, State University of New York

University of South Carolina

T A Pai Management Institute

Albany State University

Ajith Kumar is an author at Arizona State University specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingStrategic ManagementOrganizational BehaviorStatisticsCustomer SatisfactionConsumer ResearchOrganizational CommunicationEngineering

Publications per year

1985–2021

31

Publications

31

Markor: A Measure of Market Orientation

Ajay K. Kohli, Bernard J. Jaworski, Ajith Kumar · Journal of Marketing Research · 1993 · 2K citations

Market Microstructure, Marketing Analytics, Customer Satisfaction +14

Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications

Charles H. Noble, Rajiv K. Sinha, Ajith Kumar · Journal of Marketing · 2002 · 1K citations

Market Orientation, Firm Performance, Brand Strategy +19

A simulation study to investigate the use of cutoff values for assessing model fit in covariance structure models

Subhash Sharma, Soumen Mukherjee, Ajith Kumar et al. · Journal of Business Research · 2004 · 873 citations

Cutoff Values, Engineering, Management +11

Service Customization Through Employee Adaptiveness

Kevin P. Gwinner, Mary Jo Bitner, Stephen Brown et al. · Journal of Service Research · 2005 · 411 citations

Customer Experience, Customer Satisfaction, Consumer Research +22

Offending estimates in covariance structure analysis: Comments on the causes of and solutions to Heywood cases.

William R. Dillon, Ajith Kumar, Narendra Mulani · Psychological Bulletin · 1987 · 327 citations

Misspecification Error, Negative Result, Uncertainty Quantification +11

Rows per page

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