Concepedia
Statistics
Publications
95
Citations
16.2K
H-Index
44
Active since
1978
Affiliations
University of South Carolina(Current)
Universidad Nacional Autónoma de México
Jaypee Institute of Information Technology
University of Delhi
National Environmental Engineering Research Institute
Subhash Sharma is an author at University of South Carolina specializing in natural sciences, materials science, and business.
Publications per year
1978–2024
Consumer Ethnocentrism: Construction and Validation of the CETSCALE
Terence A. Shimp, Subhash Sharma · Journal of Marketing Research · 1987 · 2.2K citations
Social Sciences, Marketing, Social Psychology +5
Terence A. Shimp, Subhash Sharma · Journal of Marketing Research · 1987 · 1.6K citations
Identification and Analysis of Moderator Variables
Subhash Sharma, Richard M. Durand, Oded Gur-Arie · Journal of Marketing Research · 1981 · 1.5K citations
Business, Marketing, Marketing Management +6
The Role of Relational Information Processes and Technology Use in Customer Relationship Management
Satish Jayachandran, Subhash Sharma, Peter A. Kaufman et al. · Journal of Marketing · 2005 · 970 citations
Business, Information Systems, Management Information Systems +8
Consumer Ethnocentrism: A Test of Antecedents and Moderators
Subhash Sharma, Terence A. Shimp, Joongwon Shin · Journal of the Academy of Marketing Science · 1994 · 960 citations
Business, Marketing, Social Psychology +9
1–5 of 95