Concepedia
Statistics
Publications
19
Citations
1.5K
H-Index
13
Active since
1994
Affiliations
Pennsylvania State University(Current)
Hong Kong Polytechnic University
Seoul National University
Catholic University of Korea
Joongwon Shin is an author at Pennsylvania State University specializing in consumer behavior, marketing, and business.
Publications per year
1994–2023
Consumer Ethnocentrism: A Test of Antecedents and Moderators
Subhash Sharma, Terence A. Shimp, Joongwon Shin · Journal of the Academy of Marketing Science · 1994 · 960 citations
Business, Marketing, Social Psychology +9
When organic food choices shape subsequent food choices: The interplay of gender and health consciousness
Joongwon Shin, Anna S. Mattila · International Journal of Hospitality Management · 2018 · 102 citations
Agriculture, Nutrition, Nutritional Sciences +13
Aww effect: Engaging consumers in “non-cute” prosocial initiatives with cuteness
Joongwon Shin, Anna S. Mattila · Journal of Business Research · 2021 · 67 citations
Business, Marketing, Psychology +3
So private, yet so public: The impact of spatial distance, other diners, and power on solo dining experiences
YooHee Hwang, Joongwon Shin, Anna S. Mattila · Journal of Business Research · 2018 · 56 citations
Social Sciences, Human Geography, Urban Studies +16
Sustainable business-and-industry foodservice
Soyoung Kim, Jihyun Yoon, Joongwon Shin · International Journal of Contemporary Hospitality Management · 2015 · 47 citations
Business, Food Science, Sustainability Management +15
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