Consumer Ethnocentrism: A Test of Antecedents and Moderators

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Individualism and collectivism: Cross-cultural perspectives on self-ingroup relationships.

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Markor: A Measure of Market Orientation

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Business, Marketing, Marketing Management +7

Country-of-Origin Effects on Product Evaluations

Warren J. Bilkey, Erik B. Nes · Journal of International Business Studies · 1982 · 1.8K citations · Full text

Business, Marketing, Marketing Management +13