Consumer Involvement is a motivational state of a consumer characterized by the perceived personal relevance, importance, and risk of a purchase decision or consumption object, which determines the extent of cognitive and affective effort devoted to information search, evaluation, and choice in the decision-making process.
10.6K
Publications
1M
Citations
19.8K
Authors
4.2K
Institutions
Publications per year
2017–2026
4.6K
Publications
10.6K
Measuring the Involvement Construct
Judith Lynne Zaichkowsky · Journal of Consumer Research · 1985 · 5.9K citations
1–5 of 10.6K
Authors
19.8K
- RE
25
h-index
- AS
22
h-index
- GR
21
h-index
- RP
17
h-index
- DD
16
h-index
1–5 of 19.8K
Institutions
4.2K
Pennsylvania State University
State College, United States
50 h-index
164 publications
14.7K citations
Florida State University
Tallahassee, United States
50 h-index
113 publications
13K citations
The University of Texas at Austin
Austin, United States
41 h-index
90 publications
12.6K citations
University of Georgia
Athens, United States
40 h-index
93 publications
11.5K citations
University of South Carolina
Columbia, United States
40 h-index
101 publications
14.7K citations
University of Florida
Gainesville, United States
40 h-index
99 publications
12.6K citations
Washington State University
Pullman, United States
39 h-index
86 publications
12K citations
University of Michigan
Ann Arbor, United States
39 h-index
69 publications
10.3K citations
1–8 of 4.2K
Venues
- Journal of Consumer Research
JCR · 212 publications · 92K citations
127
h-index
- Journal of Marketing
JM · 208 publications · 60.9K citations
110
h-index
- Journal of Marketing Research
210 publications · 54.2K citations
92
h-index
- Journal of Business Research
JBR · 248 publications · 33.7K citations
91
h-index
- Journal of Retailing and Consumer Services
301 publications · 29.3K citations
91
h-index
1–5