Cognitive Involvement is a psychological construct within consumer behavior that denotes the extent to which an individual engages in deliberate and effortful thinking about a product, brand, or purchase decision, distinguished by its focus on mental processing rather than affective or behavioral responses.
203
Publications
18.7K
Citations
592
Authors
320
Institutions
Publications per year
2017–2026
52
Parents
Publications
203
1–5 of 203
Authors
592
- SB
4
h-index
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4
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3
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3
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3
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1–5 of 592
Institutions
320
University of Houston
Houston, United States
5 h-index
6 publications
631 citations
National University of Singapore
Singapore, Singapore
3 h-index
10 publications
2.3K citations
New York University
New York, United States
3 h-index
6 publications
1.4K citations
University of Utah
Salt Lake City, United States
3 h-index
6 publications
435 citations
University of Georgia
Athens, United States
3 h-index
4 publications
115 citations
Michigan State University
East Lansing, United States
3 h-index
6 publications
241 citations
University of Oxford
Oxford, United Kingdom
3 h-index
3 publications
101 citations
Stanford University
Stanford, United States
3 h-index
10 publications
883 citations
1–8 of 320
Venues
- Communication Research
CR · 5 publications · 500 citations
5
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- PubMed
Repository · 4 publications · 72 citations
4
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- Journal of the International Neuropsychological Society
JINS · 3 publications · 129 citations
3
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- Journal of Public Relations Research
3 publications · 137 citations
3
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- Archives of Clinical Neuropsychology
3 publications · 94 citations
3
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