Jerry C. Olson

The Role of Involvement in Attention and Comprehension Processes

Richard L. Celsi, Jerry C. Olson · Journal of Consumer Research · 1988 · 2.1K citations

Education, Psychology, Social Psychology +13

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

Andrew A. Mitchell, Jerry C. Olson · Journal of Marketing Research · 1981 · 1.5K citations

Business, Marketing, Marketing Management +12

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

Andrew A. Mitchell, Jerry C. Olson · Journal of Marketing Research · 1981 · 1K citations

Business, Marketing, Marketing Management +12

Cue Utilization in the Quality Perception Process

Jerry C. Olson, Jacob Jacoby · ACR Special Volumes · 1972 · 828 citations

Social Sciences, Psychology, Cognitive Psychology +8

Price, brand name, and product composition characteristics as determinants of perceived quality.

Jacob Jacoby, Jerry C. Olson, Rafael A. Haddock · Journal of Applied Psychology · 1971 · 663 citations

Business, Marketing, Psychology +12