Andrew A. Mitchell

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

Andrew A. Mitchell, Jerry C. Olson · Journal of Marketing Research · 1981 · 1.5K citations

Consumer Study, Product Attributes, Consumer Research +17

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

Andrew A. Mitchell, Jerry C. Olson · Journal of Marketing Research · 1981 · 996 citations

Consumer Uncertainty, Consumer Study, Consumer Research +22

The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement

Andrew A. Mitchell · Journal of Consumer Research · 1986 · 522 citations

Customer Satisfaction, Consumer Research, Brand Strategy +22

The Assessment of Alternative Measures of Consumer Expertise

Andrew A. Mitchell, Peter A. Dacin · Journal of Consumer Research · 1996 · 435 citations

Customer Satisfaction, Consumer Uncertainty, Consumer Study +16

The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship

Ida E. Berger, Andrew A. Mitchell · Journal of Consumer Research · 1989 · 393 citations