Concepedia
Statistics
Publications
21
Citations
5.6K
H-Index
18
Active since
1975
Affiliations
University of Toronto(Current)
Carnegie Mellon University
Pennsylvania State University
Andrew A. Mitchell is an author at University of Toronto specializing in marketing, business, and consumer behavior.
Publications per year
1975–2013
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
Andrew A. Mitchell, Jerry C. Olson · Journal of Marketing Research · 1981 · 1.5K citations
Business, Marketing, Marketing Management +12
Andrew A. Mitchell, Jerry C. Olson · Journal of Marketing Research · 1981 · 1K citations
The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement
Andrew A. Mitchell · Journal of Consumer Research · 1986 · 524 citations
Business, Marketing, Psychology +17
The Assessment of Alternative Measures of Consumer Expertise
Andrew A. Mitchell, Peter A. Dacin · Journal of Consumer Research · 1996 · 438 citations
Business, Marketing, Marketing Management +17
The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship
Ida E. Berger, Andrew A. Mitchell · Journal of Consumer Research · 1989 · 398 citations
Business, Psychology, Social Psychology +17
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