Concepedia

Ida E. Berger

IE

21

Publications

3K

Citations

19

H-Index

1989

Active since

Affiliations

Toronto Metropolitan University(Current)

Queen's University

University of Toronto

University of Ottawa

Ida E. Berger is an author at Toronto Metropolitan University specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer BehaviorConsumer ResearchSocial SciencesBehavioral ScienceSocial ResponsibilityBehavioral Decision MakingCorporate Social Responsibility

Publications per year

1989–2017

21

Publications

21

Perceived Consumer Effectiveness and Faith in Others as Moderators of Environmentally Responsible Behaviors

Ida E. Berger, Ruth M. Corbin · Journal of Public Policy & Marketing · 1992 · 513 citations

Socially Responsible Product, Green Marketing, Consumer Uncertainty +24

Social Alliances: Company/Nonprofit Collaboration

Ida E. Berger, Peggy Cunningham, Minette E. Drumwright · California Management Review · 2004 · 444 citations

Philanthropy, Organizational Communication, Social Alliances +11

The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship

Ida E. Berger, Andrew A. Mitchell · Journal of Consumer Research · 1989 · 393 citations

Mainstreaming Corporate Social Responsibility: Developing Markets for Virtue

Ida E. Berger, Peggy Cunningham, Minette E. Drumwright · California Management Review · 2007 · 343 citations

Management, Business, Corporate Responsibility +11

The Demographics of Recycling and the Structure of Environmental Behavior

Ida E. Berger · Environment and Behavior · 1997 · 245 citations

Engineering, Environmental Impact Assessment, Sustainable Development +20

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