Concepedia
Statistics
Publications
27
Citations
5.9K
H-Index
23
Active since
1992
Affiliations
The University of Texas at Austin(Current)
Queen's University
University of Notre Dame
Toronto Metropolitan University
Ewha Womans University
Minette E. Drumwright is an author at The University of Texas at Austin specializing in management, marketing, and business.
Top concepts
ManagementMarketingBusinessConsumer ResearchAdvertisingMarketing CommunicationInteractive MarketingSocial ResponsibilityArtsCommunication
Publications per year
1992–2023
The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits
Donald R. Lichtenstein, Minette E. Drumwright, Bridgette M. Braig · Journal of Marketing · 2004 · 1.6K citations
Customer Satisfaction, Socially Responsible Product, Consumer Study +19
Socially Responsible Organizational Buying: Environmental Concern as a Noneconomic Buying Criterion
Minette E. Drumwright · Journal of Marketing · 1994 · 802 citations
Socially Responsible Product, Environmental Concern, Entrepreneurship +21
Company Advertising with a Social Dimension: The Role of Noneconomic Criteria
Minette E. Drumwright · Journal of Marketing · 1996 · 629 citations
Targeted Advertising, Consumer Research, Social Marketing +19
Social Alliances: Company/Nonprofit Collaboration
Ida E. Berger, Peggy Cunningham, Minette E. Drumwright · California Management Review · 2004 · 444 citations
Philanthropy, Organizational Communication, Social Alliances +11
Minette E. Drumwright · Journal of Marketing · 1994 · 381 citations
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