Concepedia
Statistics
Publications
27
Citations
6K
H-Index
23
Active since
1992
Affiliations
The University of Texas at Austin(Current)
Queen's University
University of Notre Dame
Toronto Metropolitan University
Ewha Womans University
Minette E. Drumwright is an author at The University of Texas at Austin specializing in business, marketing, and advertising.
Publications per year
1992–2023
The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits
Donald R. Lichtenstein, Minette E. Drumwright, Bridgette M. Braig · Journal of Marketing · 2004 · 1.6K citations
Public Affairs, Marketing, Nonprofit Management +12
Socially Responsible Organizational Buying: Environmental Concern as a Noneconomic Buying Criterion
Minette E. Drumwright · Journal of Marketing · 1994 · 805 citations
Business, Strategic Management, Strategy +13
Company Advertising with a Social Dimension: The Role of Noneconomic Criteria
Minette E. Drumwright · Journal of Marketing · 1996 · 634 citations
Business, Marketing, Organization Studies +12
Social Alliances: Company/Nonprofit Collaboration
Ida E. Berger, Peggy Cunningham, Minette E. Drumwright · California Management Review · 2004 · 449 citations
Public Affairs, Health Promotion, Nonprofit Management +12
Minette E. Drumwright · Journal of Marketing · 1994 · 381 citations
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