Concepedia

Donald R. Lichtenstein

DR

42

Publications

10.3K

Citations

32

H-Index

1985

Active since

Affiliations

Louisiana State University(Current)

University of Colorado Boulder

University of Colorado System

University of Florida

University of Virginia

Donald R. Lichtenstein is an author at Louisiana State University specializing in consumer research, marketing, and management.

Top concepts

Consumer ResearchMarketingManagementBusinessConsumer BehaviorBehavioral Decision MakingEconomicsBehavioral EconomicsConsumer UncertaintyCustomer Satisfaction

Publications per year

1985–2024

42

Publications

42

The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits

Donald R. Lichtenstein, Minette E. Drumwright, Bridgette M. Braig · Journal of Marketing · 2004 · 1.6K citations

Customer Satisfaction, Socially Responsible Product, Consumer Study +19

Price Perceptions and Consumer Shopping Behavior: A Field Study

Donald R. Lichtenstein, Nancy M. Ridgway, Richard G. Netemeyer · Journal of Marketing Research · 1993 · 1.3K citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Research +18

Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective

Donald R. Lichtenstein, Richard G. Netemeyer, Scot Burton · Journal of Marketing · 1990 · 991 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +17

Price Perceptions and Consumer Shopping Behavior: A Field Study

Donald R. Lichtenstein, Nancy M. Ridgway, Richard G. Netemeyer · Journal of Marketing Research · 1993 · 864 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +17

Correlates of Price Acceptability

Donald R. Lichtenstein, Peter Bloch, William C. Black · Journal of Consumer Research · 1988 · 576 citations

Price Acceptability, Consumer Economics, Consumer Uncertainty +17

Rows per page

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