61
Publications
11.4K
Citations
36
H-Index
1964
Active since
Peter Bloch is an author at University of Pennsylvania specializing in marketing, management, and consumer research.
Top concepts
MarketingHealthManagementConsumer ResearchConsumer BehaviorRadiologyBusinessInteractive MarketingEngineeringProduct Experience
Publications per year
1964–2018
61
61
Seeking the Ideal Form: Product Design and Consumer Response
Peter Bloch · Journal of Marketing · 1995 · 1.4K citations
Seeking the Ideal Form: Product Design and Consumer Response
Peter Bloch · Journal of Marketing · 1995 · 931 citations
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