Journal of Marketing - Concepedia

Concepedia

Venue (Journal)

Journal of Marketing

Also Known As

JM

15.1K

Publications

1.3M

Citations

1.5K

Concepts

About

Journal of Marketing is a journal.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	469	3.1K	1M
2	Arts	115	287	65.6K
3	Engineering	77	198	28.4K
4	Health Sciences	72	132	42K
5	Education	56	129	31.9K

Journal of Marketing

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15.1K

Publications

1.3M

Citations

Showing yearly statistics from 2000-2026.

	Year	Citations
The Competitive Advantage of Nations Terry Clark, Michael Porter Journal of Marketing Global Production NetworkMultinational EnterpriseInternationalizationIndustrial OrganizationCompetitive Advantage	1991	17.7K
The Commitment-Trust Theory of Relationship Marketing Robert M. Morgan, Shelby D. Hunt Journal of Marketing Relationship MarketingCustomer SatisfactionMedia MarketingRelationship Marketing—establishingBrand Management	1994	17.4K
A Conceptual Model of Service Quality and Its Implications for Future Research A. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry Journal of Marketing Total Quality ManagementCustomer SatisfactionService QualityService ResearchService Study	1985	17.2K
Evolving to a New Dominant Logic for Marketing Stephen L. Vargo, Robert F. Lusch Journal of Marketing Value TheoryConsumer ResearchDominant LogicNew PerspectivesEconomic Exchange	2003	14.1K
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence Valarie A. Zeithaml Journal of Marketing Total Quality ManagementCustomer SatisfactionConsumer StudyConsumer ResearchConsumer Perceptions	1988	12.7K
Trust: The Social Virtues and the Creation of Prosperity Peter A. Schneider, Francis Fukuyama Journal of Marketing CultureEconomic InstitutionsWorld Economic HistoryBusiness HistorySocial Virtues	1996	10.7K
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity Kevin Lane Keller Journal of Marketing Customer SatisfactionBrand PerceptionIndividual ConsumerBrand EquityBrand Positioning	1993	10.5K
The Commitment-Trust Theory of Relationship Marketing Robert M. Morgan, Shelby D. Hunt Journal of Marketing Relationship MarketingCustomer SatisfactionMedia MarketingRelationship Marketing—establishingBrand Management	1994	10.3K
A Conceptual Model of Service Quality and Its Implications for Future Research A. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry Journal of Marketing Total Quality ManagementCustomer SatisfactionService QualityService ResearchService Study	1985	9.8K
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence Valarie A. Zeithaml Journal of Marketing Total Quality ManagementCustomer SatisfactionConsumer StudyConsumer ResearchConsumer Perceptions	1988	9.4K

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