21
Publications
3K
Citations
17
H-Index
1996
Active since
Frédéric F. Brunel is an author at Boston University specializing in management, consumer research, and marketing.
Top concepts
ManagementMarketingConsumer ResearchSocial SciencesBehavioral Decision MakingConsumer BehaviorBusinessPersuasionAdvertisingSocial Marketing
Publications per year
1996–2018
21
21
Jim Ruth, Frédéric F. Brunel, Cele C. Otnes · Journal of the Academy of Marketing Science · 2002 · 267 citations
Behavioral Sciences, Consumption Emotions, Behavioral Decision Making +9
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1–5 of 21