Concepedia

Julie A. Ruth

JA

27

Publications

3.8K

Citations

21

H-Index

1994

Active since

Affiliations

Rutgers, The State University of New Jersey(Current)

Rutgers Sexual and Reproductive Health and Rights

University of Illinois Urbana-Champaign

University of Wyoming

Rütgers (Germany)

Julie A. Ruth is an author at Rutgers, The State University of New Jersey specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorEconomicsBrand AwarenessRelationship MarketingCultureAdvertising

Publications per year

1994–2020

27

Publications

27

Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes

Bernard L. Simonin, Julie A. Ruth · Journal of Marketing Research · 1998 · 1.1K citations

Consumer Uncertainty, Brand Strategy, Consumer Research +18

Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes

Bernard L. Simonin, Julie A. Ruth · Journal of Marketing Research · 1998 · 469 citations

Gift Receipt and the Reformulation of Interpersonal Relationships

Julie A. Ruth, Cele C. Otnes, Frédéric F. Brunel · Journal of Consumer Research · 1999 · 340 citations

"Brought to you by Brand A and Brand B" Investigating Multiple Sponsors' Influence On Consumers' Attitudes Toward Sponsored Events

Julie A. Ruth, Bernard L. Simonin · Journal of Advertising · 2003 · 244 citations

Digital Marketing, Consumer Research, Brand Strategy +19

Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India

Madhu Viswanathan, José Antônio Rosa, Julie A. Ruth · Journal of Marketing · 2010 · 190 citations

Electronic Marketplace, Relationship Marketing, Economics +15

Rows per page

1–5 of 27