Concepedia

Madhu Viswanathan

MV

Statistics

Publications

31

Citations

2K

H-Index

21

Active since

2005

Affiliations

University of Illinois Urbana-Champaign(Current)

Loyola Marymount University

University of Wyoming

Monash University

Columbia University

Madhu Viswanathan is an author at University of Illinois Urbana-Champaign specializing in marketing, business, and economics.

Top concepts

MarketingBusinessEconomicsEducationConsumer ResearchManagementConsumer CultureConsumer BehaviorSocial SciencesSociology

Publications per year

2005–2024

31

Publications

31

Understanding consumption and entrepreneurship in subsistence marketplaces

Madhu Viswanathan, Srinivas Sridharan, Robin Ritchie · Journal of Business Research · 2009 · 223 citations

Entrepreneurial Phenomenon, Economics, Subsistence Marketplaces +5

Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India

Madhu Viswanathan, José Antônio Rosa, Julie A. Ruth · Journal of Marketing · 2010 · 190 citations

Electronic Marketplace, Relationship Marketing, Economics +15

Marketing to subsistence consumers: Lessons from practice

Kelly Weidner, José Antônio Rosa, Madhu Viswanathan · Journal of Business Research · 2009 · 187 citations

Food Marketing, Consumer Culture, Management +5

Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India

Madhu Viswanathan, José Antônio Rosa, Julie A. Ruth · Journal of Marketing · 2010 · 169 citations · Full text

Electronic Marketplace, Relationship Marketing, Economics +15

Female hurricanes are deadlier than male hurricanes

Kiju Jung, Sharon Shavitt, Madhu Viswanathan et al. · Proceedings of the National Academy of Sciences · 2014 · 164 citations · Full text

Gender Identity, Gender Studies, Natural Hazards +12

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