Madhu Viswanathan

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Publications

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Active since

2005

Affiliations

University of Illinois Urbana-Champaign(Current)

Loyola Marymount University

University of Wyoming

Monash University

University of Vermont

Madhu Viswanathan is an author at University of Illinois Urbana-Champaign specializing in social sciences, subsistence practices, and subsistence markets.

ORCID

Publications per year

2005–2024

Publications

Understanding consumption and entrepreneurship in subsistence marketplaces

Madhu Viswanathan, Srinivas Sridharan, Robin Ritchie · Journal of Business Research · 2009 · 229 citations

Social Sciences, Entrepreneurship, Sustainable Agriculture +12

Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India

Madhu Viswanathan, José Antônio Rosa, Julie A. Ruth · Journal of Marketing · 2010 · 194 citations

Business, Marketing, Marketing Management +14

Marketing to subsistence consumers: Lessons from practice

Kelly Weidner, José Antônio Rosa, Madhu Viswanathan · Journal of Business Research · 2009 · 189 citations

Social Sciences, Marketing, Marketing Management +10

Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India

Madhu Viswanathan, José Antônio Rosa, Julie A. Ruth · Journal of Marketing · 2010 · 169 citations · Full text

Business, Marketing, Marketing Management +14

Female hurricanes are deadlier than male hurricanes

Kiju Jung, Sharon Shavitt, Madhu Viswanathan et al. · Proceedings of the National Academy of Sciences · 2014 · 164 citations · Full text

Social Sciences, Meteorology, Sociology +17

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