José Antônio Rosa

Sociocognitive Dynamics in a Product Market

José Antônio Rosa, Joseph F. Porac, Jelena Runser-Spanjol et al. · Journal of Marketing · 1999 · 591 citations

Business, Marketing, Sociology +16

Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management

Madhubalan Viswanathan, José Antônio Rosa, James E. Harris · Journal of Marketing · 2004 · 289 citations

Business, Marketing, Marketing Management +17

Sociocognitive Dynamics in a Product Market

José Antônio Rosa, Joseph F. Porac, Jelena Runser-Spanjol et al. · Journal of Marketing · 1999 · 206 citations

Business, Marketing, Sociology +16

Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India

Madhu Viswanathan, José Antônio Rosa, Julie A. Ruth · Journal of Marketing · 2010 · 194 citations

Business, Marketing, Marketing Management +14

Marketing to subsistence consumers: Lessons from practice

Kelly Weidner, José Antônio Rosa, Madhu Viswanathan · Journal of Business Research · 2009 · 189 citations

Social Sciences, Marketing, Marketing Management +10