Madhubalan Viswanathan

Author

University of Illinois Urbana-Champaign

Also Known As

MADHUBALAN VISWANATHAN, Madhu Viswanathan, Madhubalan Viswanathan, Viswanathan, Madhu

Publications

3.1K

Citations

H-Index

161

Concepts

All Affiliations

University of Illinois Urbana-Champaign Small Business Administration University of Minnesota American University

About

Madhubalan Viswanathan is an author at University of Illinois Urbana-Champaign specializing in marketing, consumer research, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	14	14	1.1K
2	Education	8	8	517
3	Engineering	6	6	325
4	Health Sciences	4	4	399
5	Arts	2	2	224

Madhubalan Viswanathan

Publications

2.7K

Citations

H-Index

Page 1

	Year	Citations
Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management Madhubalan Viswanathan, José Antônio Rosa, James E. Harris Journal of Marketing Customer SatisfactionBehavioral Decision MakingConsumer StudyIlliterate ConsumersConsumer Research	2004	285
Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy Madhubalan Viswanathan, Srinivas Sridharan, Robin Ritchie, Journal of Public Policy & Marketing Rural EconomyBottom-up ApproachEconomic DevelopmentDevelopment EconomicsSocial Marketing	2012	212
Measuring speech quality for text-to-speech systems: development and assessment of a modified mean opinion score (MOS) scale Mahesh Viswanathan, Madhubalan Viswanathan Computer Speech & Language Text-to-speech SystemsHealth SciencesSpeech AnalysisCorpus LinguisticsArts	2004	186
Product Development for the <scp>BoP</scp>: Insights on Concept and Prototype Development from University‐Based Student Projects in <scp>I</scp>ndia Madhubalan Viswanathan, Srinivas Sridharan Journal of Product Innovation Management	2011	169
Ingraining Product-Relevant Social Good into Business Processes in Subsistence Marketplaces: The Sustainable Market Orientation Madhubalan Viswanathan, Anju Seth, Roland Gau, Journal of Macromarketing EconomicsConsumer CultureBusiness ProcessesSustainable Market OrientationConsumerism	2009	145
Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing Madhubalan Viswanathan, Srinivas Sridharan, Roland Gau, Journal of Public Policy & Marketing Consumer ResearchEducationKey FactorsResource-constrained ContextsMarketplace Literacy	2009	132
Understanding How Product Attributes Influence Product Categorization: Development and Validation of Fuzzy Set-Based Measures of Gradedness in Product Categories Madhubalan Viswanathan, Terry L. Childers Journal of Marketing Research Marketing AnalyticsEngineeringConsumer StudyConsumer ResearchBusiness Analytics	1999	98
Understanding and Facilitating the Usage of Nutritional Labels by Low-Literate Consumers Madhubalan Viswanathan, Manoj Hastak, Roland Gau Journal of Public Policy & Marketing NutritionNutritional LabelsNutrition LiteracyConsumer StudyPublic Health Nutrition	2009	96
Maximum versus meaningful discrimination in scale response: Madhubalan Viswanathan, Seymour Sudman, Michael D. Johnson Journal of Business Research Behavioral SciencesBiasSocial SciencesPsychometricsScale Response	2003	95
Consumption Constraints and Entrepreneurial Intentions in Subsistence Marketplaces Srinivas Venugopal, Madhubalan Viswanathan, Kiju Jung Journal of Public Policy & Marketing Consumption ConstraintsEconomicsPublic PolicyConsumer EconomicsEntrepreneurial Phenomenon	2015	84

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