Concepedia

Madhubalan Viswanathan

MV

40

Publications

2.7K

Citations

31

H-Index

1992

Active since

Affiliations

University of Illinois Urbana-Champaign(Current)

Small Business Administration

University of Minnesota

American University

Madhubalan Viswanathan is an author at University of Illinois Urbana-Champaign specializing in marketing, consumer research, and management.

Top concepts

MarketingConsumer ResearchManagementBusinessConsumer BehaviorEconomicsConsumer CultureEducationSocial SciencesEconomic Development

Publications per year

1992–2020

40

Publications

40

Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management

Madhubalan Viswanathan, José Antônio Rosa, James E. Harris · Journal of Marketing · 2004 · 285 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +20

Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy

Madhubalan Viswanathan, Srinivas Sridharan, Robin Ritchie et al. · Journal of Public Policy & Marketing · 2012 · 212 citations

Rural Economy, Bottom-up Approach, Economic Development +27

Measuring speech quality for text-to-speech systems: development and assessment of a modified mean opinion score (MOS) scale

Mahesh Viswanathan, Madhubalan Viswanathan · Computer Speech & Language · 2004 · 186 citations

Text-to-speech Systems, Health Sciences, Speech Analysis +14

Product Development for the <scp>BoP</scp>: Insights on Concept and Prototype Development from University‐Based Student Projects in <scp>I</scp>ndia

Madhubalan Viswanathan, Srinivas Sridharan · Journal of Product Innovation Management · 2011 · 169 citations

Ingraining Product-Relevant Social Good into Business Processes in Subsistence Marketplaces: The Sustainable Market Orientation

Madhubalan Viswanathan, Anju Seth, Roland Gau et al. · Journal of Macromarketing · 2009 · 145 citations

Economics, Consumer Culture, Business Processes +13

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