Concepedia

Author

Madhubalan Viswanathan

Also Known As

MADHUBALAN VISWANATHAN, Madhu Viswanathan, Madhubalan Viswanathan, Viswanathan, Madhu

90

Publications

3.1K

Citations

32

H-Index

161

Concepts

All Affiliations

MV

About

Madhubalan Viswanathan is an author at University of Illinois Urbana-Champaign specializing in marketing, consumer research, and management.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

14

14

1.1K

2

Education

8

8

517

3

Engineering

6

6

325

4

Health Sciences

4

4

399

5

Arts

2

2

224

Madhubalan Viswanathan

×

40

Publications

2.7K

Citations

31

H-Index

YearCitations

2004

285

2012

212

2004

186

2011

169

2009

145

2009

132

1999

98

2009

96

2003

95

2015

84

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