Journal of Public Policy & Marketing

Interventions to Break and Create Consumer Habits

Bas Verplanken, Wendy Wood · 2006 · 1.2K citations

Public Health, Behavioral Sciences, Psychology +11

Privacy Concerns and Consumer Willingness to Provide Personal Information

Joseph E. Phelps, Glen Nowak, Elizabeth Ferrell · 2000 · 1K citations

Business, Marketing, Public Policy +17

Marketing Social Marketing in the Social Change Marketplace

Alan R. Andreasen · 2002 · 945 citations

Business, Marketing, Marketing Management +9

The Role of Perceived Consumer Effectiveness in Motivating Environmentally Conscious Behaviors

Pam Scholder Ellen, Joshua L. Wiener, Cathy J. Cobb‐Walgren · 1991 · 933 citations

Natural Resources, Social Psychology, Consumer Behavior +14

Building Brand Equity through Corporate Societal Marketing

Steve Hoeffler, Kevin Lane Keller · 2002 · 930 citations

Business, Marketing, Marketing Management +15