Pam Scholder Ellen

The Role of Perceived Consumer Effectiveness in Motivating Environmentally Conscious Behaviors

Pam Scholder Ellen, Joshua L. Wiener, Cathy J. Cobb‐Walgren · Journal of Public Policy & Marketing · 1991 · 911 citations

Green Marketing, Behavioral Decision Making, Consumer Motivation +24

Charitable programs and the retailer: do they mix?

Pam Scholder Ellen, Lois A. Mohr, Deborah J. Webb · Journal of Retailing · 2000 · 799 citations

Public Policy, Philanthropy, Business +3

The Development and Testing of a Measure of Skepticism Toward Environmental Claims in Marketers' Communications

Lois A. Mohr, Doğan Eroğlu, Pam Scholder Ellen · Journal of Consumer Affairs · 1998 · 523 citations

Environmental Performance, Greenwashing, Green Marketing +21

Do we know what we need to know? Objective and subjective knowledge effects on pro-ecological behaviors

Pam Scholder Ellen · Journal of Business Research · 1994 · 391 citations

Pro-ecological Behaviors, Behavioral Sciences, Environmental Knowledge +5

The Generation and Consequences of Communication-Evoked Imagery

Paula Fitzgerald Bone, Pam Scholder Ellen · Journal of Consumer Research · 1992 · 371 citations

Auditory Imagery, Consumer Study, Neurolinguistics +27