Concepedia

Cathy J. Cobb‐Walgren

CJ

Statistics

Publications

5

Citations

2.3K

H-Index

5

Active since

1990

Affiliations

Georgia State University(Current)

Cathy J. Cobb‐Walgren is an author at Georgia State University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchCommunicationConsumer BehaviorAdvertising EffectivenessBusinessMedicineEconomicsEducation

Publications per year

1990–1998

5

Publications

5

Brand Equity, Brand Preference, and Purchase Intent

Cathy J. Cobb‐Walgren, Cynthia A. Ruble, Naveen Donthu · Journal of Advertising · 1995 · 1.3K citations

Customer Satisfaction, Economics, Brand Equity +14

The Role of Perceived Consumer Effectiveness in Motivating Environmentally Conscious Behaviors

Pam Scholder Ellen, Joshua L. Wiener, Cathy J. Cobb‐Walgren · Journal of Public Policy & Marketing · 1991 · 911 citations

Green Marketing, Behavioral Decision Making, Consumer Motivation +24

Symbols in service advertisements

Cathy J. Cobb‐Walgren, Lois A. Mohr · Journal of Services Marketing · 1998 · 27 citations

Service Advertisements, Advertising, Manifest Nonverbal Symbols +15

Why Teenagers Do Not “Read All about it”

Cathy J. Cobb‐Walgren · Journalism Quarterly · 1990 · 24 citations

Consumer Study, Education, Social Influence +18

Aging and the Problem of Television Clutter

Rose L. Johnson, Cathy J. Cobb‐Walgren · Journal of Advertising Research · 1994 · 16 citations

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