Concepedia

Cathy J. Cobb‐Walgren

CJ

Statistics

Publications

5

Citations

2.3K

H-Index

5

Active since

1990

Affiliations

Georgia State University(Current)

Cathy J. Cobb‐Walgren is an author at Georgia State University specializing in marketing, consumer behavior, and advertising.

Publications per year

1990–1998

5

Publications

5

Brand Equity, Brand Preference, and Purchase Intent

Cathy J. Cobb‐Walgren, Cynthia A. Ruble, Naveen Donthu · Journal of Advertising · 1995 · 1.3K citations

Business, Marketing, Marketing Management +7

The Role of Perceived Consumer Effectiveness in Motivating Environmentally Conscious Behaviors

Pam Scholder Ellen, Joshua L. Wiener, Cathy J. Cobb‐Walgren · Journal of Public Policy & Marketing · 1991 · 933 citations

Natural Resources, Social Psychology, Consumer Behavior +14

Symbols in service advertisements

Cathy J. Cobb‐Walgren, Lois A. Mohr · Journal of Services Marketing · 1998 · 27 citations

Business, Communication, Marketing +10

Why Teenagers Do Not “Read All about it”

Cathy J. Cobb‐Walgren · Journalism Quarterly · 1990 · 24 citations

Social Sciences, Communication, Marketing +13

Aging and the Problem of Television Clutter

Rose L. Johnson, Cathy J. Cobb‐Walgren · Journal of Advertising Research · 1994 · 16 citations

Business, Communication, Marketing +17

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