Concepedia

Naveen Donthu

ND

Statistics

Publications

112

Citations

36.3K

H-Index

57

Active since

1986

Affiliations

Georgia State University(Current)

Malaviya National Institute of Technology Jaipur

Swinburne University of Technology Sarawak Campus

Swinburne University of Technology

Naveen Donthu is an author at Georgia State University specializing in business, marketing, and marketing management.

Publications per year

1986–2024

112

Publications

112

How to conduct a bibliometric analysis: An overview and guidelines

Naveen Donthu, Satish Kumar, Debmalya Mukherjee et al. · Journal of Business Research · 2021 · 12.2K citations

Management, Organization Studies, Text Analytics +9

An Examination of Selected Marketing Mix Elements and Brand Equity

Bong-Goo Yoo, Naveen Donthu, Sungho Lee · Journal of the Academy of Marketing Science · 2000 · 3.3K citations

Business, Marketing, Marketing Management +14

Developing and validating a multidimensional consumer-based brand equity scale

Boonghee Yoo, Naveen Donthu · Journal of Business Research · 2001 · 2.9K citations

Business, Marketing, Marketing Management +11

Brand Equity, Brand Preference, and Purchase Intent

Cathy J. Cobb‐Walgren, Cynthia A. Ruble, Naveen Donthu · Journal of Advertising · 1995 · 1.3K citations

Business, Marketing, Marketing Management +7

Using the technology acceptance model to explain how attitudes determine Internet usage: The role of perceived access barriers and demographics

Constance Elise Porter, Naveen Donthu · Journal of Business Research · 2006 · 1.1K citations

Computing, Information Systems, Information Technology +15

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