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Developing and validating a multidimensional consumer-based brand equity scale

2.9K

Citations

71

References

2001

Year

References

YearCitations

1999

101.4K

1981

60K

1974

19.3K

1993

17.9K

1991

17.6K

1988

12.7K

1993

10.5K

2010

6.1K

1997

4.7K

1991

4.7K

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