Concepedia

Brand Image

Brand Image is a perceptual construct representing the set of associations and perceptions held by consumers about a brand, distinguishing it from related concepts by focusing on the externally derived, subjective representation of the brand as it exists in the consumer’s mind.

8.1K

Publications

719.6K

Citations

13.4K

Authors

3.5K

Institutions

Publications per year

2017–2026

3K

Parents

Children

Publications

8.1K

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations

, , +14

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller · Journal of Marketing · 1993 · 7.8K citations

, , +14

Dimensions of Brand Personality

Jennifer Aaker · Journal of Marketing Research · 1997 · 4.7K citations

, , +17

Effects of Price, Brand, and Store Information on Buyers' Product Evaluations

William B. Dodds, Kent B. Monroe, Dhruv Grewal · Journal of Marketing Research · 1991 · 4.7K citations

, , +12

Dimensions of Brand Personality

Jennifer Aaker · Journal of Marketing Research · 1997 · 3.9K citations

, , +17

1–5 of 8.1K

Authors

13.4K

  1. KL
    Kevin Lane Keller

    Dartmouth College, United States

    32 publications · 29.6K citations

    31

    h-index

  2. LD
    Leslie de Chernatony

    University of Birmingham, United Kingdom

    38 publications · 6.9K citations

    31

    h-index

  3. IP
    Ian Phau

    Curtin University, Australia

    29 publications · 2.4K citations

    23

    h-index

  4. BH
    Bernd H. Schmitt

    Columbia University, United States

    26 publications · 4.7K citations

    23

    h-index

  5. AD
    Adamantios Diamantopoulos

    University of Vienna, Austria

    22 publications · 2.9K citations

    21

    h-index

1–5 of 13.4K

Institutions

3.5K

  1. University of Minnesota

    Minneapolis, United States

    40 h-index

    81 publications

    12.7K citations

  2. Griffith University

    Brisbane, Australia

    39 h-index

    95 publications

    8.6K citations

  3. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    31 h-index

    81 publications

    6K citations

  4. Sejong University

    Seoul, South Korea

    31 h-index

    60 publications

    5.9K citations

  5. University of Vienna

    Vienna, Austria

    31 h-index

    72 publications

    6.2K citations

  6. Curtin University

    Perth, Australia

    31 h-index

    91 publications

    7.3K citations

  7. Dartmouth College

    Hanover, United States

    30 h-index

    38 publications

    12.3K citations

  8. Middlesex University

    London, United Kingdom

    30 h-index

    69 publications

    5.4K citations

1–8 of 3.5K

Venues

  1. Journal of Business Research

    JBR · 357 publications · 49.9K citations

    118

    h-index

  2. Journal of Marketing Research

    190 publications · 56.6K citations

    99

    h-index

  3. Journal of Product & Brand Management

    315 publications · 27.4K citations

    88

    h-index

  4. Journal of Brand Management

    318 publications · 28.3K citations

    85

    h-index

  5. European Journal of Marketing

    EJM · 160 publications · 21.5K citations

    79

    h-index

1–5