Concepedia
Statistics
Publications
10
Citations
8K
H-Index
Active since
1985
Affiliations
Boston College(Current)
Fort Lewis College
SUNY Polytechnic Institute
University of Miami
Virginia Tech
William B. Dodds is an author at Boston College specializing in business, marketing, and marketing management.
Publications per year
1985–2002
Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
William B. Dodds, Kent B. Monroe, Dhruv Grewal · Journal of Marketing Research · 1991 · 4.7K citations
Business, Marketing, Marketing Management +12
Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations
William B. Dodds, Kent B. Monroe, Dhruv Grewal · Journal of Marketing Research · 1991 · 1.8K citations
Business, Marketing, Marketing Management +11
the Effect of Brand and Price Information on Subjective Product Evaluations
William B. Dodds, Kent B. Monroe · ACR North American Advances · 1985 · 592 citations
Business, Marketing, Marketing Management +14
Managing Customer Value
William B. Dodds · Mid-American Journal of Business · 1999 · 501 citations
Management, Strategic Management, Strategy +7
In search of value: how price and store name information influence buyers′ product perceptions
William B. Dodds · Journal of Consumer Marketing · 1991 · 219 citations
Business, Marketing, Marketing Management +17
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