Concepedia

Effects of Price, Brand, and Store Information on Buyers' Product Evaluations

William B. Dodds, Kent B. Monroe, Dhruv Grewal

Journal of Marketing Research · 1991 · 4.7K citations · 15 references

DOI

Concepts

Abstract

The authors report a study of the effects of price, brand, and store information on buyers’ perceptions of product quality and value, as well as their willingness to buy. Hypotheses are derived fro...

References

15

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

Valarie A. Zeithaml · Journal of Marketing · 1988 · 12.7K citations · Full text

, , +17

A Paradigm for Developing Better Measures of Marketing Constructs

Gilbert A. Churchill · Journal of Marketing Research · 1979 · 12.7K citations

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Statistical Methods for Meta-Analysis

Stanley Wasserman, Larry V. Hedges, Ingram Olkin · Journal of Educational Statistics · 1988 · 10.5K citations

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Pricing: Making Profitable Decisions

Alfred R. Oxenfeldt, Kent B. Monroe · Journal of Marketing · 1980 · 1.8K citations

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The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review

Akshay R. Rao, Kent B. Monroe · Journal of Marketing Research · 1989 · 1.5K citations

, , +10