Concepedia

Consumer Uncertainty

Consumer Uncertainty is a psychological state in consumer decision-making characterized by a lack of confidence or clarity in evaluating alternatives, outcomes, or preferences due to incomplete information, perceived risk, or ambiguity in the choice environment.

176

Publications

16.5K

Citations

379

Authors

227

Institutions

Publications per year

2017–2026

50

Parents

Publications

176

Uncertain Lifetime, Life Insurance, and the Theory of the Consumer

Menahem E. Yaari · The Review of Economic Studies · 1965 · 3.3K citations

, , +17

On Product Uncertainty in Online Markets: Theory and Evidence1

Angelika Dimoka, Yili Hong, Pavlou · MIS Quarterly · 2012 · 666 citations

, , +17

The Impact of Services versus Goods on Consumers' Assessment of Perceived Risk and Variability

Katherine Murray, John L. Schlacter · Journal of the Academy of Marketing Science · 1990 · 630 citations

, , +14

Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods

Danny Weathers, Subhash Sharma, Stacy Wood · Journal of Retailing · 2007 · 430 citations

, , +14

Product Fit Uncertainty in Online Markets: Nature, Effects, and Antecedents

Yili Hong, Paul A. Pavlou · Information Systems Research · 2014 · 428 citations

, , +16

1–5 of 176

Authors

379

  1. XC
    Xiayu Chen

    Hefei University of Technology, China

    3 publications · 220 citations

    3

    h-index

  2. JD
    Jeffrey D. Shulman

    University of Washington, United States

    3 publications · 574 citations

    3

    h-index

  3. DS
    Deirdre Shaw

    University of Glasgow, United Kingdom

    3 publications · 234 citations

    3

    h-index

  4. AV
    Arjen van Dalen

    University of Southern Denmark, Denmark

    2 publications · 45 citations

    2

    h-index

  5. CH
    Claes H. de Vreese

    University of Amsterdam, Netherlands

    2 publications · 45 citations

    2

    h-index

1–5 of 379

Institutions

227

  1. University of Pennsylvania

    Philadelphia, United States

    7 h-index

    8 publications

    347 citations

  2. University of Washington

    Seattle, United States

    5 h-index

    5 publications

    647 citations

  3. Hefei University of Technology

    Hefei, China

    4 h-index

    12 publications

    950 citations

  4. Northwestern University

    Evanston, United States

    4 h-index

    5 publications

    903 citations

  5. Tsinghua University

    Beijing, China

    4 h-index

    5 publications

    90 citations

  6. Carnegie Mellon University

    Pittsburgh, United States

    4 h-index

    4 publications

    538 citations

  7. The University of Texas at Austin

    Austin, United States

    3 h-index

    3 publications

    215 citations

  8. City University of Hong Kong

    Hong Kong, Hong Kong

    3 h-index

    3 publications

    206 citations

1–8 of 227

Venues

  1. SSRN Electronic Journal

    Repository · 10 publications · 204 citations

    10

    h-index

  2. Journal of Marketing Research

    10 publications · 1.5K citations

    10

    h-index

  3. Journal of Consumer Research

    JCR · 8 publications · 752 citations

    8

    h-index

  4. Marketing Science

    7 publications · 784 citations

    7

    h-index

  5. Psychology and Marketing

    5 publications · 246 citations

    5

    h-index

1–5