Concepedia

Yili Hong

YH

60

Publications

4.6K

Citations

30

H-Index

2010

Active since

Affiliations

Arizona State University(Current)

University of Houston

University of Miami

Temple University

Boston University

Yili Hong is an author at Arizona State University specializing in marketing, management, and business.

Top concepts

ManagementBusinessMarketingCommunicationSocial MediaArtsSocial ComputingSocial InfluenceEconomicsInteractive Marketing

Publications per year

2010–2025

60

Publications

60

On Product Uncertainty in Online Markets: Theory and Evidence1

Dimoka, Yili Hong, Pavlou · MIS Quarterly · 2012 · 641 citations

Product Fit Uncertainty in Online Markets: Nature, Effects, and Antecedents

Yili Hong, Paul A. Pavlou · Information Systems Research · 2014 · 405 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +23

Stimulating Online Reviews by Combining Financial Incentives and Social Norms

Gordon Burtch, Yili Hong, Ravi Bapna et al. · Management Science · 2017 · 381 citations

Behavioral Decision Making, Digital Marketing, Consumer Research +28

Social Network Integration and User Content Generation: Evidence from Natural Experiments1

Ni Huang, Yili Hong, Gordon Burtch · MIS Quarterly · 2017 · 209 citations

Spillover Effects of Financial Incentives on Non-Incentivized User Engagement: Evidence from an Online Knowledge Exchange Platform

Lini Kuang, Ni Huang, Yili Hong et al. · Journal of Management Information Systems · 2019 · 178 citations

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