Yili Hong - Concepedia

Author

Yili Hong

Also Known As

Chen Liang, Du, Pang, Gordon Burtch, Hong, Yili, Lorin M. Hitt, Yili (Kevin) Hong, Yili Hong, Yili Hong (Kevin), Yili Kevin Hong, Zhongju Zhang

226

Publications

Citations

H-Index

198

Concepts

All Affiliations

Arizona State University University of Houston University of Miami Temple University Boston University

About

Yili Hong is an author at Arizona State University specializing in marketing, management, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	17	23	1.8K
2	Arts	12	12	1K
3	Engineering	5	5	371
4	Health Sciences	3	3	505
5	Education	1	1	15

Yili Hong

Publications

4.6K

Citations

H-Index

Page 1

	Year	Citations
On Product Uncertainty in Online Markets: Theory and Evidence1 Dimoka, Yili Hong, Pavlou MIS Quarterly	2012	641
Product Fit Uncertainty in Online Markets: Nature, Effects, and Antecedents Yili Hong, Paul A. Pavlou Information Systems Research Customer SatisfactionConsumer UncertaintyDigital MarketingConsumer ResearchCommunication	2014	405
Stimulating Online Reviews by Combining Financial Incentives and Social Norms Gordon Burtch, Yili Hong, Ravi Bapna, Management Science Behavioral Decision MakingDigital MarketingConsumer ResearchSocial InfluenceCommunication	2017	381
Social Network Integration and User Content Generation: Evidence from Natural Experiments1 Ni Huang, Yili Hong, Gordon Burtch MIS Quarterly	2017	209
Spillover Effects of Financial Incentives on Non-Incentivized User Engagement: Evidence from an Online Knowledge Exchange Platform Lini Kuang, Ni Huang, Yili Hong, Journal of Management Information Systems	2019	178
Unemployment and Worker Participation in the Gig Economy: Evidence from an Online Labor Market Ni Huang, Gordon Burtch, Yili Hong, Information Systems Research Labor Market ParticipationLawTechnological UnemploymentIndustrial OrganizationFederal Labor Law	2020	171
Effects of multiple psychological distances on construal and consumer evaluation: A field study of online reviews Ni Huang, Gordon Burtch, Yili Hong, Journal of Consumer Psychology	2016	166
Motivating User-Generated Content with Performance Feedback: Evidence from Randomized Field Experiments Ni Huang, Gordon Burtch, Bin Gu, Management Science Behavioral Decision MakingSocial Value OrientationOnline ExperimentSocial InfluenceContent Creation	2018	164
The Value of Multidimensional Rating Systems: Evidence from a Natural Experiment and Randomized Experiments Pei‐Yu Chen, Yili Hong, Ying Liu Management Science Customer SatisfactionBehavioral Decision MakingDigital MarketingConsumer StudyConsumer Research	2017	157
On Buyer Selection of Service Providers in Online Outsourcing Platforms for IT Services Yili Hong, Paul A. Pavlou Information Systems Research Online Outsourcing PlatformsIt ServicesService ProviderInternational EconomicsBuyer Selection	2017	135

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