Concepedia
Statistics
Publications
52
Citations
5.7K
H-Index
31
Active since
2011
Affiliations
Boston University(Current)
University of Minnesota
Quest University Canada
Temple University
Decision Sciences (United States)
Gordon Burtch is an author at Boston University specializing in business, marketing, and management.
Top concepts
BusinessMarketingManagementSocial MediaSocial InfluenceArtsCommunicationEconomicsConsumer ResearchJournalism
Publications per year
2011–2025
An Empirical Examination of the Antecedents and Consequences of Contribution Patterns in Crowd-Funded Markets
Gordon Burtch, Anindya Ghose, Sunil Wattal · Information Systems Research · 2013 · 822 citations
Consumer Research, Social Influence, Journalism +20
Can You Gig It? An Empirical Examination of the Gig Economy and Entrepreneurial Activity
Gordon Burtch, Seth Carnahan, Brad N. Greenwood · Management Science · 2018 · 533 citations
Startup Ecosystem, Education, Entrepreneurship +16
Cultural Differences and Geography as Determinants of Online Prosocial Lending1
Gordon Burtch, Anindya Ghose, Sunil Wattal · MIS Quarterly · 2014 · 399 citations
Stimulating Online Reviews by Combining Financial Incentives and Social Norms
Gordon Burtch, Yili Hong, Ravi Bapna et al. · Management Science · 2017 · 381 citations
Behavioral Decision Making, Digital Marketing, Consumer Research +28
Estimating the Impact of “Humanizing” Customer Service Chatbots
Scott Schanke, Gordon Burtch, Gautam Ray · Information Systems Research · 2021 · 347 citations
Customer Satisfaction, Chatbot, Consumer Uncertainty +22
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