Concepedia

Gordon Burtch

GB

52

Publications

5.7K

Citations

31

H-Index

2011

Active since

Affiliations

Boston University(Current)

University of Minnesota

Quest University Canada

Temple University

Decision Sciences (United States)

Gordon Burtch is an author at Boston University specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementSocial MediaSocial InfluenceArtsCommunicationEconomicsConsumer ResearchJournalism

Publications per year

2011–2025

52

Publications

52

An Empirical Examination of the Antecedents and Consequences of Contribution Patterns in Crowd-Funded Markets

Gordon Burtch, Anindya Ghose, Sunil Wattal · Information Systems Research · 2013 · 822 citations

Consumer Research, Social Influence, Journalism +20

Can You Gig It? An Empirical Examination of the Gig Economy and Entrepreneurial Activity

Gordon Burtch, Seth Carnahan, Brad N. Greenwood · Management Science · 2018 · 533 citations

Startup Ecosystem, Education, Entrepreneurship +16

Cultural Differences and Geography as Determinants of Online Prosocial Lending1

Gordon Burtch, Anindya Ghose, Sunil Wattal · MIS Quarterly · 2014 · 399 citations

Stimulating Online Reviews by Combining Financial Incentives and Social Norms

Gordon Burtch, Yili Hong, Ravi Bapna et al. · Management Science · 2017 · 381 citations

Behavioral Decision Making, Digital Marketing, Consumer Research +28

Estimating the Impact of “Humanizing” Customer Service Chatbots

Scott Schanke, Gordon Burtch, Gautam Ray · Information Systems Research · 2021 · 347 citations

Customer Satisfaction, Chatbot, Consumer Uncertainty +22

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