John L. Schlacter

The Impact of Services versus Goods on Consumers' Assessment of Perceived Risk and Variability

Katherine Murray, John L. Schlacter · Journal of the Academy of Marketing Science · 1990 · 629 citations

Customer Satisfaction, Economics, Behavioral Decision Making +13

The impact of services versus goods on consumers’ assessment of perceived risk and variability

Keith B. Murray, John L. Schlacter · Journal of the Academy of Marketing Science · 1990 · 602 citations

Consumers ’ Assessment, Customer Satisfaction, Economics +14

Motivating Employees to Act Ethically: An Expectancy Theory Approach

Robert Fudge, John L. Schlacter · Journal of Business Ethics · 1999 · 117 citations

Evaluation of Selling Performance: A Study of Current Practices

Donald W. Jackson, Janet E. Keith, John L. Schlacter · Journal of Personal Selling and Sales Management · 2013 · 84 citations

Performance Management, Customer Satisfaction, Sales Executives +13

Consumer decision making: A model of the effects of involvement, source credibility, and location on the size of the price difference required to induce consumers to change suppliers

Jerry B. Gotlieb, John L. Schlacter, Robert D. St. Louis · Psychology and Marketing · 1992 · 42 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +16