Jerry B. Gotlieb

The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship

Dhruv Grewal, Jerry B. Gotlieb, Howard Marmorstein · Journal of Consumer Research · 1994 · 769 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +22

Consumer satisfaction and perceived quality: Complementary or divergent constructs?

Jerry B. Gotlieb, Dhruv Grewal, Stephen Brown · Journal of Applied Psychology · 1994 · 679 citations

Total Quality Management, Customer Satisfaction, Quality Of Life +18

Comparative Advertising Effectiveness: The Role of Involvement and Source Credibility

Jerry B. Gotlieb, Dan Sarel · Journal of Advertising · 1991 · 265 citations

Customer Satisfaction, Targeted Advertising, Comparative Advertising Effectiveness +17

Developing a deeper understanding of post-purchase perceived risk and behavioral intentions in a service setting

Dhruv Grewal, Gopalkrishnan R. Iyer, Jerry B. Gotlieb et al. · Journal of the Academy of Marketing Science · 2007 · 102 citations

Customer Experience, Customer Satisfaction, Online Customer Behavior +11

Consumer satisfaction and perceived quality: Complementary or divergent constructs?

Jerry B. Gotlieb, Dhruv Grewal, Stephen Brown · Journal of Applied Psychology · 1994 · 83 citations

Customer Satisfaction, Consumer Satisfaction, Service Quality +5