Concepedia

Howard Marmorstein

HM

Statistics

Publications

22

Citations

2.9K

H-Index

18

Active since

1987

Affiliations

University of Miami(Current)

Howard Marmorstein is an author at University of Miami specializing in marketing, business, and consumer behavior.

Publications per year

1987–2012

22

Publications

22

The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship

Dhruv Grewal, Jerry B. Gotlieb, Howard Marmorstein · Journal of Consumer Research · 1994 · 787 citations

Social Sciences, Marketing, Marketing Management +15

Choices from Sets Including Remembered Brands: Use of Recalled Attributes and Prior Overall Evaluations

John Lynch, Howard Marmorstein, Michael F. Weigold · Journal of Consumer Research · 1988 · 502 citations

Business, Marketing, Brand Management +9

The Effects of Frequency Knowledge on Consumer Decision Making

Joseph W. Alba, Howard Marmorstein · Journal of Consumer Research · 1987 · 260 citations

Business, Marketing, Psychology +16

Communicating Price Information through Semantic Cues: The Moderating Effects of Situation and Discount Size

Dhruv Grewal, Howard Marmorstein, Arun Sharma · Journal of Consumer Research · 1996 · 230 citations

Social Sciences, Marketing, Psychology +12

The Value of Time Spent in Price-Comparison Shopping: Survey and Experimental Evidence

Howard Marmorstein, Dhruv Grewal, Raymond P. H. Fishe · Journal of Consumer Research · 1992 · 210 citations

Social Sciences, Business Economics, Economics +10

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