Choices from Sets Including Remembered Brands: Use of Recalled Attributes and Prior Overall Evaluations

Abstract

Journal Article Choices from Sets Including Remembered Brands: Use of Recalled Attributes and Prior Overall Evaluations Get access John G. Lynch, Jr., John G. Lynch, Jr. Search for other works by this author on: Oxford Academic PubMed Google Scholar Howard Marmorstein, Howard Marmorstein Search for other works by this author on: Oxford Academic PubMed Google Scholar Michael F. Weigold Michael F. Weigold Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 2, September 1988, Pages 169–184, https://doi.org/10.1086/209155 Published: 01 September 1988 Article history Received: 01 May 1987 Revision received: 01 April 1988 Published: 01 September 1988