Brand Equity is a strategic asset within brand management that differentiates a brand by encompassing the value derived from consumer perceptions, brand awareness, brand associations, and brand loyalty, which collectively confer a competitive advantage in the marketplace.
6K
Publications
568.5K
Citations
10K
Authors
2.9K
Institutions
Publications per year
2017–2026
2.1K
Publications
6K
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations
Measuring Brand Equity Across Products and Markets
David A. Aaker · California Management Review · 1996 · 3.5K citations
1–5 of 6K
Authors
10K
- KL
35
h-index
- LD
29
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- FG
22
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- DA
21
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- BM
21
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1–5 of 10K
Institutions
2.9K
Griffith University
Brisbane, Australia
38 h-index
100 publications
8.8K citations
Dartmouth College
Hanover, United States
37 h-index
61 publications
19.7K citations
University of South Australia
Adelaide, Australia
32 h-index
105 publications
7K citations
University of North Texas
Denton, United States
30 h-index
60 publications
3.8K citations
University of Minnesota
Minneapolis, United States
30 h-index
48 publications
12K citations
Pennsylvania State University
State College, United States
30 h-index
64 publications
6.1K citations
Monash University
Melbourne, Australia
29 h-index
56 publications
4.5K citations
Copenhagen Business School
Copenhagen, Denmark
29 h-index
46 publications
3.7K citations
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Venues
- Journal of Business Research
JBR · 449 publications · 59.8K citations
129
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- Journal of Brand Management
516 publications · 39.9K citations
99
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- Journal of Marketing Research
163 publications · 25.2K citations
85
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- Journal of Product & Brand Management
183 publications · 19.7K citations
79
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- Journal of Retailing and Consumer Services
207 publications · 17.2K citations
73
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