Concepedia

Concept

brand equity

Parents

11.9K

Publications

1M

Citations

17.5K

Authors

3.9K

Institutions

About

Brand equity is a foundational marketing concept and research domain quantifying the intangible value a brand accrues beyond the functional attributes of a product or service. It systematically investigates the differential effect brand knowledge has on consumer response to marketing actions, encompassing critical dimensions such as awareness, associations, perceived quality, and loyalty, thereby explaining how brands contribute to competitive advantage, pricing power, and financial performance.

Top Authors

Rankings shown are based on concept H-Index.

LD

University of Birmingham

KL

Dartmouth College

BM

Griffith University

FG

University of North Texas

DA

University of California, Berkeley

Top Institutions

Rankings shown are based on concept H-Index.

Griffith University

Brisbane, Australia

University of North Texas

Denton, United States

Monash University

Melbourne, Australia

Curtin University

Perth, Australia