Concepedia
Statistics
Publications
75
Citations
4.2K
H-Index
37
Active since
2006
Affiliations
University of North Texas(Current)
Meta (Israel)
Appalachian State University
University of Glasgow
Adam Smith Institute
Francisco Guzmán is an author at University of North Texas specializing in business, marketing, and marketing management.
Publications per year
2006–2024
CCNet: Extracting High Quality Monolingual Datasets from Web Crawl Data
Guillaume Wenzek, Marie-Anne Lachaux, Alexis Conneau et al. · arXiv (Cornell University) · 2019 · 246 citations · Full text
Computing, Computer Science, Computational Linguistics +13
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory study
Kirsten Cowan, Francisco Guzmán · Journal of Business Research · 2018 · 233 citations · Full text
Business, Marketing, Marketing Management +17
The evolution of brand management thinking over the last 25 years as recorded in the <i>Journal of Product and Brand Management</i>
Cleopatra Veloutsou, Francisco Guzmán · Journal of Product & Brand Management · 2017 · 204 citations
Business, Marketing, Marketing Management +11
A consumer-perceived consumer-based brand equity scale
Sally Baalbaki, Francisco Guzmán · Journal of Brand Management · 2016 · 193 citations
Business, Marketing, Marketing Management +12
Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward
Denise Linda Parris, Francisco Guzmán · Journal of Product & Brand Management · 2022 · 177 citations
Business, Marketing, Marketing Management +14
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