Publication | Open Access

How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory study

Socially Responsible ProductBrand StrategyLawSustainability SignalsCorporate Brand PerformanceManagementCorporate ResponsibilitySustainable SourcingBrand ManagementCsr ReputationBrand DevelopmentCorporate Social ResponsibilityCorporate GovernanceCorporate SustainabilityCorporate Social PerformanceMarketingGreen CertificationsBusinessBrand Equity