CB Bhattacharya

Statistics

Publications

Citations

17.9K

H-Index

Active since

1995

Affiliations

European School of Management and Technology(Current)

University of Pittsburgh

Baruch College

Boston University

Emory University

CB Bhattacharya is an author at European School of Management and Technology specializing in marketing, corporate social responsibility, and marketing management.

Publications per year

1995–2022

Publications

Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies

CB Bhattacharya, Sankar Sen · Journal of Marketing · 2003 · 3.2K citations

Business, Marketing, Marketing Management +8

Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication

Shuili Du, CB Bhattacharya, Sankar Sen · International Journal of Management Reviews · 2010 · 2.5K citations

Management, Communication, Strategic Management +17

Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives

CB Bhattacharya, Sankar Sen · California Management Review · 2004 · 2.3K citations

Business, Marketing, Strategic Management +14

Corporate Social Responsibility, Customer Satisfaction, and Market Value

Xueming Luo, CB Bhattacharya · Journal of Marketing · 2006 · 2.2K citations

Management, Marketing, Marketing Management +14

Corporate Social Responsibility, Customer Satisfaction, and Market Value

Xueming Luo, CB Bhattacharya · Journal of Marketing · 2006 · 2.1K citations

Management, Marketing, Marketing Management +14

1–5 of 42