CB Bhattacharya - Concepedia

Author

CB Bhattacharya

European School of Management and Technology

Also Known As

Bhattacharya, C.B., C B Bhattacharya, C. B. Bhattacharya, C.B Bhattacharya, C.B. Bhattacharya, CB Bhattacharya, Cary Cooper, Chaitali Bhattacharya, Chitrabhanu Bhattacharya, Lawrence, Benjamin

121

Publications

19K

Citations

H-Index

106

Concepts

All Affiliations

European School of Management and Technology University of Pittsburgh Baruch College Boston University Emory University

About

CB Bhattacharya is an author at European School of Management and Technology specializing in business, management, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	28	35	17.2K
2	Arts	6	6	7.3K
3	Law	6	6	1.1K
4	Education	5	5	378
5	Humanities	1	1	21

CB Bhattacharya

Publications

17.5K

Citations

H-Index

Page 1

	Year	Citations
Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies CB Bhattacharya, Sankar Sen Journal of Marketing Consumer ResearchBrand StrategyConsumer CulturePersonal BrandingManagement	2003	3.2K
Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication Shuili Du, CB Bhattacharya, Sankar Sen International Journal of Management Reviews Stakeholder AnalysisManagementBusiness CommunicationCorporate ResponsibilityCorporate Responses	2010	2.4K
Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives CB Bhattacharya, Sankar Sen California Management Review Customer SatisfactionCorporate Social InitiativesSocially Responsible ProductConsumer StudySocial Marketing	2004	2.2K
Corporate Social Responsibility, Customer Satisfaction, and Market Value Xueming Luo, CB Bhattacharya Journal of Marketing Customer SatisfactionCustomer Satisfaction LevelsManagementBusinessConsumer Research	2006	2.1K
Corporate Social Responsibility, Customer Satisfaction, and Market Value Xueming Luo, CB Bhattacharya Journal of Marketing Customer SatisfactionCustomer Satisfaction LevelsManagementBusinessConsumer Research	2006	2K
Understanding the Bond of Identification: An Investigation of Its Correlates among Art Museum Members CB Bhattacharya, Hayagreeva Rao, Mary Ann Glynn Journal of Marketing Customer SatisfactionArt Museum MembersFocal OrganizationCultural HeritageBrand Strategy	1995	1.1K
Defining Who You Are By What You're Not: Organizational Disidentification and The National Rifle Association Kimberly D. Elsbach, CB Bhattacharya Organization Science OrganizationsSocial PsychologyIntroductory FrameworkOrganizational CultureOrganization Science	2001	606
Understanding the Bond of Identification: An Investigation of its Correlates among Art Museum Members CB Bhattacharya, Hayagreeva Rao, Mary Ann Glynn Journal of Marketing Customer SatisfactionArt Museum MembersFocal OrganizationCultural HeritageBrand Strategy	1995	545
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility Sankar Sen, CB Bhattacharya Journal of Marketing Research Customer SatisfactionSocially Responsible ProductDigital MarketingConsumer StudyCsr Issues	2001	455
When Customers Are Members: Customer Retention in Paid Membership Contexts CB Bhattacharya Journal of the Academy of Marketing Science Paid Membership ContextsCustomer SatisfactionCustomer ExperienceCustomer RetentionManagement	1998	285

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