Statistics
Publications
54
Citations
14.7K
H-Index
37
Active since
1989
Sankar Sen is an author at Baruch College specializing in corporate social responsibility, marketing, and consumer behavior.
Publications per year
1989–2023
54
54
Why Do Consumers Buy Counterfeit Luxury Brands?
Keith Wilcox, Hyeong Min Kim, Sankar Sen · Journal of Marketing Research · 2009 · 911 citations
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