International Journal of Research in Marketing

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IJRM

2.1K

Publications

124.2K

Citations

747

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International Journal of Research in Marketing is a journal.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	126	620	69.2K
2	Engineering	45	92	13.3K
3	Arts	43	72	8.2K
4	Education	22	33	3K
5	Health Sciences	17	18	1.6K

International Journal of Research in Marketing

2.1K

Publications

124.2K

Citations

Showing yearly statistics from 2000-2026.

Page 1

	Year	Citations
An empirical comparison of the efficacy of covariance-based and variance-based SEM Werner Reinartz, Michael Haenlein, Jörg Henseler International Journal of Research in Marketing ReliabilityEmpirical ComparisonBehavioral SciencesEngineeringVariance-based Sem	2009	2.8K
The C-OAR-SE procedure for scale development in marketing John R. Rossiter International Journal of Research in Marketing C-oar-se ProcedureDigital MarketingManagementBusinessMarketing Management	2002	2.4K
The use of lisrel in validating marketing constructs Jan‐Benedict E.M. Steenkamp, J.C.M. van Trijp International Journal of Research in Marketing Interactive MarketingManagementConsumer ResearchBusinessMarketing Theory	1991	1.8K
Consumer evaluations of new technology-based self-service options: An investigation of alternative models of service quality Pratibha A. Dabholkar International Journal of Research in Marketing Customer SatisfactionSelf-service TechnologyService QualityDigital MarketingAlternative Models	1996	1.6K
Customer satisfaction and loyalty in online and offline environments Venkatesh Shankar, Amy Smith, Arvind Rangaswamy International Journal of Research in Marketing Customer SatisfactionOnline Customer BehaviorService QualityInteractive MarketingManagement	2003	1.5K
Decomposition and crossover effects in the theory of planned behavior: A study of consumer adoption intentions Shirley Taylor, Peter Todd International Journal of Research in Marketing Consumer Decision MakingBehavioral Decision MakingTechnology Acceptance ModelCrossover EffectsExtended Theory	1995	1.5K
Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis Jill G. Klein, Niraj Dawar International Journal of Research in Marketing MarketingBrand EvaluationsSocially Responsible ProductConsumer Product SafetyProduct–harm Crisis	2004	1.5K
Antecedents and purchase consequences of customer participation in small group brand communities Richard P. Bagozzi, Utpal M. Dholakia International Journal of Research in Marketing ManagementBrand StrategyBusinessConsumer ResearchCustomer Community	2006	1.3K
The effects of trust and interdependence on relationship commitment: A trans-Atlantic study Inge Geyskens, Jan‐Benedict E.M. Steenkamp, Lisa K. Scheer, International Journal of Research in Marketing Relationship CommitmentTrans-atlantic StudyIntimate RelationshipInterpersonal CommunicationSocial Psychology	1996	1.3K
Developing a market orientation: An organizational strategy perspective Robert W. Ruekert International Journal of Research in Marketing Market DevelopmentBusinessBusiness StrategyStrategyStrategic Management	1992	1.2K

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