International Journal of Research in Marketing

An empirical comparison of the efficacy of covariance-based and variance-based SEM

Werner Reinartz, Michael Haenlein, Jörg Henseler · 2009 · 2.9K citations

Social Sciences, Biostatistics, Psychometrics +10

The C-OAR-SE procedure for scale development in marketing

John R. Rossiter · 2002 · 2.4K citations · Full text

Education, Marketing, Marketing Management +5

The use of lisrel in validating marketing constructs

Jan‐Benedict E.M. Steenkamp, J.C.M. van Trijp · 1991 · 1.8K citations

Business, Marketing, Marketing Management +2

Consumer evaluations of new technology-based self-service options: An investigation of alternative models of service quality

Pratibha A. Dabholkar · 1996 · 1.6K citations

Business, Marketing, Marketing Management +17

Customer satisfaction and loyalty in online and offline environments

Venkatesh Shankar, Amy Smith, Arvind Rangaswamy · 2003 · 1.6K citations

Business, Marketing, Marketing Management +14