Concepedia
Statistics
Publications
52
Citations
16.8K
H-Index
41
Active since
1998
Affiliations
University of Cologne(Current)
INSEAD
University of Münster
Feuerwehr Dortmund
Vrije Universiteit Amsterdam
Werner Reinartz is an author at University of Cologne specializing in marketing, business, and marketing management.
Publications per year
1998–2024
An empirical comparison of the efficacy of covariance-based and variance-based SEM
Werner Reinartz, Michael Haenlein, Jörg Henseler · International Journal of Research in Marketing · 2009 · 2.9K citations
Social Sciences, Biostatistics, Psychometrics +10
The Customer Relationship Management Process: Its Measurement and Impact on Performance
Werner Reinartz, Manfred Krafft, Wayne D. Hoyer · Journal of Marketing Research · 2004 · 1.7K citations
Management, Marketing, Marketing Management +14
On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing
Werner Reinartz, V. Kumar · Journal of Marketing · 2000 · 1.4K citations
Business, Marketing, Marketing Management +10
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
Werner Reinartz, V. Kumar · Journal of Marketing · 2003 · 1.2K citations
Management, Marketing, Marketing Management +17
Customer Engagement as a New Perspective in Customer Management
Peter C. Verhoef, Werner Reinartz, Manfred Krafft · Journal of Service Research · 2010 · 1K citations · Full text
Business, Marketing, Marketing Management +14
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