Concepedia

Manfred Krafft

MK

Statistics

Publications

36

Citations

6.4K

H-Index

27

Active since

1999

Affiliations

University of Münster(Current)

WHU – Otto Beisheim School of Management

University of Groningen

University of Auckland

The University of Texas at Austin

Manfred Krafft is an author at University of Münster specializing in marketing, business, and marketing management.

Publications per year

1999–2025

36

Publications

36

The Customer Relationship Management Process: Its Measurement and Impact on Performance

Werner Reinartz, Manfred Krafft, Wayne D. Hoyer · Journal of Marketing Research · 2004 · 1.7K citations

Management, Marketing, Marketing Management +14

Consumer Cocreation in New Product Development

Wayne D. Hoyer, Rajesh Chandy, Matilda Dorotić et al. · Journal of Service Research · 2010 · 1.3K citations · Full text

Business, Marketing, Marketing Management +9

Customer Engagement as a New Perspective in Customer Management

Peter C. Verhoef, Werner Reinartz, Manfred Krafft · Journal of Service Research · 2010 · 1K citations · Full text

Business, Marketing, Marketing Management +14

Customer relationship management and company performance—the mediating role of new product performance

Holger Ernst, Wayne D. Hoyer, Manfred Krafft et al. · Journal of the Academy of Marketing Science · 2010 · 273 citations

Management, Marketing Management, Performance Management +6

Retailing Innovations in a Globalizing Retail Market Environment

Werner Reinartz, Benedict G. C. Dellaert, Manfred Krafft et al. · Journal of Retailing · 2011 · 212 citations

Business, Innovation Management, Retail Management +12

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