Manfred Krafft - Concepedia

Author

Manfred Krafft

University of Münster ORCID

Also Known As

Dr. Manfred Krafft, Krafft, Manfred 1963-, Manfred Krafft, Rinas, Diane

227

Publications

8.5K

Citations

H-Index

114

Concepts

All Affiliations

University of Münster WHU – Otto Beisheim School of Management University of Groningen Northwestern University University of Auckland

About

Manfred Krafft is an author at University of Münster specializing in management, business, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	26	30	6K
2	Business	25	30	6K
3	Engineering	2	2	108
4	Social Sciences	1	1	37
5	Accounting	1	1	12

Manfred Krafft

Publications

6.3K

Citations

H-Index

Page 1

	Year	Citations
The Customer Relationship Management Process: Its Measurement and Impact on Performance Werner Reinartz, Manfred Krafft, Wayne D. Hoyer Journal of Marketing Research Total Quality ManagementCustomer SatisfactionRelationship MarketingCrm ProcessesCustomer Experience	2004	1.7K
Consumer Cocreation in New Product Development Wayne D. Hoyer, Rajesh Chandy, Matilda Dorotić, Journal of Service Research Consumer-driven Product DevelopmentCustomer SatisfactionNpd ProcessConsumer StudyProduct Development	2010	1.3K
Customer Engagement as a New Perspective in Customer Management Peter C. Verhoef, Werner Reinartz, Manfred Krafft Journal of Service Research Customer SatisfactionInteractive MarketingManagementBusinessConsumer Research	2010	995
Customer relationship management and company performance—the mediating role of new product performance Holger Ernst, Wayne D. Hoyer, Manfred Krafft, Journal of the Academy of Marketing Science Customer ExperienceRelationship MarketingCustomer SatisfactionNew Product PerformanceManagement	2010	269
Retailing Innovations in a Globalizing Retail Market Environment Werner Reinartz, Benedict G. C. Dellaert, Manfred Krafft, Journal of Retailing Digital MarketingInternational MarketingManagementBusinessSustainable Retailing	2011	211
An Empirical Investigation of the Antecedents of Sales Force Control Systems Manfred Krafft Journal of Marketing Organizational CharacteristicOrganizational EconomicsBehavioral Operation ManagementHuman Resource ManagementBusiness Analytics	1999	198
Permission Marketing and Privacy Concerns — Why Do Customers (Not) Grant Permissions? Manfred Krafft, Christine M. Arden, Peter C. Verhoef Journal of Interactive Marketing	2017	158
How Mobile In‐Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective Mirja Bues, Michael Steiner, Marcel Stafflage, Psychology and Marketing Consumer UncertaintyDigital MarketingConsumer StudyConsumer PerspectiveConsumer Research	2017	107
Delegation of pricing authority to the sales force: An agency-theoretic perspective of its determinants and impact on performance Heiko Frenzen, Ann-Kristin Hansen, Manfred Krafft, International Journal of Research in Marketing Market MechanismPrice FormationManagementBusinessSales Force	2009	106
The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions Manfred Krafft, Oliver Goetz, Murali K. Mantrala, Journal of Retailing Customer SatisfactionFuture DirectionsInteractive MarketingManagementBusiness	2015	106

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