Peter C. Verhoef

Understanding Customer Experience Throughout the Customer Journey

Katherine N. Lemon, Peter C. Verhoef · Journal of Marketing · 2016 · 5.2K citations · Full text

Business, Marketing, Marketing Management +14

Digital transformation: A multidisciplinary reflection and research agenda

Peter C. Verhoef, Thijs Broekhuizen, Yakov Bart et al. · Journal of Business Research · 2019 · 4.7K citations · Full text

Business, Strategic Management, Strategy +16

Customer Experience Creation: Determinants, Dynamics and Management Strategies

Peter C. Verhoef, Katherine N. Lemon, A. Parasuraman et al. · Journal of Retailing · 2009 · 3K citations

Business, Marketing, Marketing Management +13

From Multi-Channel Retailing to Omni-Channel Retailing

Peter C. Verhoef, P.K. Kannan, J. Jeffrey Inman · Journal of Retailing · 2015 · 2.4K citations · Full text

Business, Marketing, Retail Management +14

Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development

Peter C. Verhoef · Journal of Marketing · 2003 · 1.5K citations

Business, Marketing, Marketing Management +17