Thijs Broekhuizen

Digital transformation: A multidisciplinary reflection and research agenda

Peter C. Verhoef, Thijs Broekhuizen, Yakov Bart et al. · Journal of Business Research · 2019 · 4.7K citations · Full text

Business, Strategic Management, Strategy +16

Digital platform openness: Drivers, dimensions and outcomes

Thijs Broekhuizen, Oliver Emrich, Maarten J. Gijsenberg et al. · Journal of Business Research · 2019 · 196 citations · Full text

Business, Information Systems, Management Information Systems +12

AI for managing open innovation: Opportunities, challenges, and a research agenda

Thijs Broekhuizen, Henri C. Dekker, Pedro de Faria et al. · Journal of Business Research · 2023 · 117 citations · Full text

Management, Innovation Management, Knowledge Management +13

Susceptibility to and impact of interpersonal influence in an investment context

Arvid O. I. Hoffmann, Thijs Broekhuizen · Journal of the Academy of Marketing Science · 2009 · 111 citations · Full text

Social Sciences, Finance, Consumer Behavior +12

Success Factors for Mass Customization: A Conceptual Model

Thijs Broekhuizen, Karel Jan Alsem · Journal of Market-Focused Management · 2002 · 108 citations

Business, Marketing, Marketing Management +16