Concepedia

Thijs Broekhuizen

TB

27

Publications

5.5K

Citations

21

H-Index

2002

Active since

Affiliations

University of Groningen(Current)

Maastricht University

Nanyang Technological University

Network for Studies on Pensions, Aging and Retirement

Vrije Universiteit Amsterdam

Thijs Broekhuizen is an author at University of Groningen specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchConsumer BehaviorStrategic ManagementCustomer SatisfactionArtsEngineeringSocial Influence

Publications per year

2002–2024

27

Publications

27

Digital transformation: A multidisciplinary reflection and research agenda

Peter C. Verhoef, Thijs Broekhuizen, Yakov Bart et al. · Journal of Business Research · 2019 · 4.2K citations · Full text

Digital platform openness: Drivers, dimensions and outcomes

Thijs Broekhuizen, Oliver Emrich, Maarten J. Gijsenberg et al. · Journal of Business Research · 2019 · 187 citations · Full text

Susceptibility to and impact of interpersonal influence in an investment context

Arvid O. I. Hoffmann, Thijs Broekhuizen · Journal of the Academy of Marketing Science · 2009 · 110 citations · Full text

Whereas Susceptibility, Behavioral Decision Making, Social Psychology +23

Success Factors for Mass Customization: A Conceptual Model

Thijs Broekhuizen, Karel Jan Alsem · Journal of Market-Focused Management · 2002 · 108 citations

Customer Satisfaction, Management, Production Management +3

AI for managing open innovation: Opportunities, challenges, and a research agenda

Thijs Broekhuizen, Henri C. Dekker, Pedro de Faria et al. · Journal of Business Research · 2023 · 100 citations · Full text

Rows per page

1–5 of 27