Maarten J. Gijsenberg

Price and Advertising Effectiveness over the Business Cycle

Harald J. van Heerde, Maarten J. Gijsenberg, Marnik G. Dekimpe et al. · Journal of Marketing Research · 2013 · 199 citations · Full text

Marketing, Economics, Short-term Price Elasticity +13

Digital platform openness: Drivers, dimensions and outcomes

Thijs Broekhuizen, Oliver Emrich, Maarten J. Gijsenberg et al. · Journal of Business Research · 2019 · 187 citations · Full text

Introduction to the special issue – Digital business models: A multi-disciplinary and multi-stakeholder perspective

Thijs Broekhuizen, Manda Broekhuis, Maarten J. Gijsenberg et al. · Journal of Business Research · 2020 · 98 citations · Full text

Digital Business, Organizational Systems, Business Intelligence +9

Losses Loom <i>Longer</i> than Gains: Modeling the Impact of Service Crises on Perceived Service Quality over Time

Maarten J. Gijsenberg, Harald J. van Heerde, Peter C. Verhoef · Journal of Marketing Research · 2015 · 90 citations

Customer Satisfaction, Service Restoration, Psm Performance +17

Going for gold: Investigating the (non)sense of increased advertising around major sports events

Maarten J. Gijsenberg · International Journal of Research in Marketing · 2013 · 45 citations · Full text

Major Sports Events, Advertising, Increased Advertising +9