Marnik G. Dekimpe

The Market Valuation of Internet Channel Additions

Inge Geyskens, Katrijn Gielens, Marnik G. Dekimpe · Journal of Marketing · 2002 · 594 citations

Digital Marketing, Market Design, Market Microstructure +18

The Category-Demand Effects of Price Promotions

Vincent R. Nijs, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamps et al. · Marketing Science · 2001 · 543 citations

Economics, Advertising, Price Formation +13

The Persistence of Marketing Effects on Sales

Marnik G. Dekimpe, Dominique M. Hanssens · Marketing Science · 1995 · 458 citations

Marketing Analytics, Consumer Research, Multivariate Persistence +17

How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe

Lien Lamey, Barbara Deleersnyder, Marnik G. Dekimpe et al. · Journal of Marketing · 2006 · 408 citations

Consumer Uncertainty, Firm Performance, Brand Strategy +24

The Impact of a Product-Harm Crisis on Marketing Effectiveness

Harald J. van Heerde, Kristiaan Helsen, Marnik G. Dekimpe · Marketing Science · 2007 · 403 citations

Marketing Effectiveness, Brand Equity, Consumer Product Safety +14