Concepedia

Vincent R. Nijs

VR

8

Publications

1.1K

Citations

8

H-Index

2001

Active since

Affiliations

University of California San Diego(Current)

University of California, Los Angeles

Northwestern University

Tilburg University

Erasmus University Rotterdam

Vincent R. Nijs is an author at University of California San Diego specializing in marketing, business, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchEconomicsAdvertisingMicroeconomicsConsumer BehaviorBusiness AnalyticsInteractive Marketing

Publications per year

2001–2018

8

Publications

8

The Category-Demand Effects of Price Promotions

Vincent R. Nijs, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamps et al. · Marketing Science · 2001 · 543 citations

Economics, Advertising, Price Formation +13

Competitive Reactions to Advertising and Promotion Attacks

Vincent R. Nijs, Dominique M. Hanssens, Marnik G. Dekimpe · Marketing Science · 2005 · 273 citations

Channel Pass-Through of Trade Promotions

Vincent R. Nijs, Kanishka Misra, Eric T. Anderson et al. · Marketing Science · 2009 · 66 citations

Consumer Research, Business Analytics, Market Design +16

Wal-Mart's Impact on Supplier Profits

Qingyi Huang, Vincent R. Nijs, Karsten T. Hansen et al. · Journal of Marketing Research · 2011 · 59 citations

Dominant Retailers, Economics, Supplier Relationship +12

Demand-Based Pricing versus Past-Price Dependence: A Cost–Benefit Analysis

Shuba Srinivasan, Koen Pauwels, Vincent R. Nijs · Journal of Marketing · 2008 · 56 citations

Customer Satisfaction, Economics, Buying Behavior +14

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