Koen Pauwels

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Michael Trusov, Randolph E. Bucklin, Koen Pauwels · Journal of Marketing · 2009 · 2.4K citations · Full text

Business, Marketing, Marketing Management +13

Social Media Metrics — A Framework and Guidelines for Managing Social Media

Kay Peters, Yubo Chen, Andreas Kaplan et al. · Journal of Interactive Marketing · 2013 · 639 citations · Full text

Social Sciences, Communication, Media Studies +12

New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry

Koen Pauwels, Jorge Silva‐Risso, Shuba Srinivasan et al. · Journal of Marketing · 2004 · 604 citations

Management, Marketing, Marketing Management +15

The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity

Koen Pauwels, Dominique M. Hanssens, S. Siddarth · Journal of Marketing Research · 2002 · 450 citations

Business, Business Economics, Marketing +16

Who Benefits from Store Brand Entry?

Koen Pauwels, Shuba Srinivasan · Marketing Science · 2004 · 377 citations

Management, Marketing, Marketing Management +12